Skip to main content

Advertising Campaign on High End Jewelry



Product – High End Jewelry
Brand Name – JMP JEWELERS
Target location – New Delhi

Target Audience 
1.    High / Elite Class
2.    Upper Middle Class

Print Advertising placements as per TA
1.    Common to all - Hoardings, boards, at indoor and outdoor locations ex: transit areas (like airports and railways etc.), at Malls, Events like sports especially cricket, lifestyle and fashion events, Expo etc.

2.    High/ Eliteclass
                                    i.            Men – Mainline Magazine and mainline Newspaper
                                  ii.            Women and/or Children –  Fashion and Lifestyle Magazine

3.    Upper Middle Class
                                    i.            Men - Mainline Magazine and Mainline Newspaper
                                  ii.            Women and/or Children – hoarding at indoor and outdoor locations, transit area, direct Mailer(pamphlets)

Print Advert placements as per events:
1.    Weddings season
2.    Diwali and other auspicious cum religious seasons
3.    Sports events like IPL, World Cup, etc.
4.    Expos like Auto expo etc.
5.    Fashion and life style events line Femina Fashion show

Print Advert placements as per Locations:
1.      Hoardings on top of buildings En-route to malls and other shopping centers
2.      Metros wraps, and inside panels
3.      Jacket ads in mainlines and magazines
4.      Building wraps

 Visual Elements
1.      Models in flashy wedding wear highlighting the jewelry
2.      Male Models in formal suits where the focus of the imagery is on their hands showcasing rings/ watches
3.      Store shots showcasing the luxury treatments that people visiting the stores get
4.      A print ad with a group of people (family/ individuals etc.) wearing or having various luxurious items (Shown with the logo presence of these products) and slogan complementing the jewelry product with logo
5.      An ad which either leverages with all the elements or some of the elements of a luxury brand these elements are time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.
6.      Try to create a hype with the visual ads
a.       Place ads in a story telling style to capture attention
b.      Get it placed (in this case worn) by trending personalities from all categories (film, sports, business etc.)
c.       Place an out-of-the-box ad Example a full page newspaper ad just showcasing a hand. But on closer look we see that it is not a hand but Jewelry poisoned to look like  hand(message sent here is that a hand(person) is incomplete without the jewelry)
                7. For events like Diwali or weddings an ad just showing the key                          feature of the event in the background (blurred) and the close                        up shot of the jewelry  (focused)






Labels:
Location: Amravati, Maharashtra, India

Comments

Post a Comment

Popular posts from this blog

Clean and Green University! An Ideology or Fact

Students and staff of IIMC taking the Swachhata Pledge Swachhata Hi Seva, taking the ideology behind the Swachhata Pakhwada mission in mind IIMC   students embarked on a cleanliness drives this January. The mission behind the drive was to clean the University of Sant Gadge Baba Amravati and make an analysis of the garbage collected. The drive started on 16 th January 2019 with the students and staff taking the Swachhata Pledge . By collecting and categorizing the garbage the students found everyday they made a conclusive result of just how much waste there is and what consists of majority in this waste. The findings helped students understand the consumption habits of the people in the university. What was consumed the most, the least and what was consumed at regular time periods. With this finding a report of the matter was shared which said that tobacco, particularly chewing tobacco and cigarettes , was the majority waste found in the university campus amoun...
Post a Comment
Read more

Gullargaht Rehab: A move in the opposite direction!

Gullarghat, a location once said to house more than 150 families, has now become a land ruled by tigers of Melghat . Gopi Nanda, the only tribal still staying in the location, said, “We were shown many locations to rehabilitate at. After a lot of deliberations our elders of the village decided to move from this location.” He said that out of the 150n families in the village about 30 were not interested in moving but due to the majority wanting to move out they were left with no other option. Another issue, pointed out by Nanda, was that the amount that was settled by the government for the rehabilitated villagers was never given completely to them. He said that due to the huge amount of Rs. 10lakh which many villagers thought would be enough to help them sustain the villagers accepted the program and moved out of Gullarghat. Problems started to arise once the money was exhausted and they were left to fend for themselves. Nanda stated that there were a couple of reasons behind ...
Post a Comment
Read more

AI and IoT: Programs that are changing the face of Tech globally

AI (Artificial Intelligence) and IoT (Internet-of-Things) are no more something that you’d only encounter in science fiction. It has moved on from there and has gone beyond being the tool of giant organisations with deep pockets. In fact, it’s already here. In the stuff, we use every day, in our cars, in our gadgets, and even our phones. Moreover, AI and IoT are among the top three most lucrative technologies in the present age. It is estimated that there shall be 45% growth in jobs all because of them, AI and IoT have not only become career paths but have also become the stand out point in your resume. The Impacts of AI and how it has taken over our lives Amazon Alexa, Google Assistant and Apple’s Siri are some of the most common and visible examples of AI in our smartphones but the trail does not end there. Arbo, Panasonics very own AI program that observes how we use our smartphone, makes up patterns on how we work and later helps us in various tasks such a...
Post a Comment
Read more